![]() ![]() And finally, after independence, this company started putting up ads to promote its biscuits. The Parle-G was started to be made in the year of 1939. The factory of Parle was established as early as 1929. Historically, this brand was one of the first Indian brands. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. Parle-G is a production of the Parle Products part of the company. The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G - Achievements Parle-G Success Secrets Parle-G - Founder and History Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high? Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. It turned into a great protest when the biscuits cost even Rs.0.50 more. It's not like the company never tried it. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. Parle-G is the most selling biscuits in the world. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. ![]() The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. After British rule ended, ads featuring this biscuit got famous. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Parle-G is one of the oldest biscuit brands in India. Starting a business and making it a worldwide success isn't easy. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020. As the brand is indigenous, this was a proud moment for the company. Parle-G got to be named as the most widely selling biscuit of that year. In the year 2011, a survey was conducted, and the results were quite surprising. "We did the Shaktiman marketing campaign in times of no internet, imagine the possibilities today and metaverse in the future," Mudnaney says.Parle-G is a very famous brand known for its biscuits. Don’t sell features, create an experience to remember," he writes in his post. Mudnaney underlines that the stories cut through communication clutter when they connect with the hearts of the target audience. And stories are never forgotten, none of the children or their parents who were there would have forgotten this experience till today," he writes. "Every time Parle G biscuit was being consumed it would trigger the story of Shaktiman. The marketing veteran further says that by getting the children to meet their hero Shaktiman and his association with Parle G biscuits, his team had got them (children) to become a part of the story. What we had demonstrated is consumers don’t just buy products they buy the story behind the products," he says. What we had created was one of the finest innovative marketing case studies in times of no internet. "The result - the sale of Parle G biscuits went from 50 tons a month to over 2,000 tons. Mudnaney said that his team had also activated its PR, and the next day 'Shaktiman comes to Chennai' was a front-page story across newspapers. Everyone in the crowd wanted to touch their hero as if some energy got transferred," he writes. This goes on till 6 pm, we had over a lakh people show up to meet Shaktiman. Then a few school buses trickle in, then a few more, then we have chaos. I have a worried look, Shaktiman is waiting on stage. A few children walked in with their parents. The strategist says that the team expected a few thousand children with parents to turn up, but what happened there was crazy. His team did promotions in schools and ran newspaper ads.Īlso read: Your Parle-G, Monaco, and KrackJack cookies will get cheaper soon For this, a ground was booked, and two empty Parle G wrappers per person were the entry ticket. ![]() Mudnaney says that they decided to take Shaktiman (Mukesh Khanna) to Chennai to meet the children. The character matched all that Parle G stood for - energy, stamina, strength, and good values," he adds. He was also a national brand ambassador for Parle G. Shaktiman - the superhero - was very popular with children in Tamil Nadu. ![]()
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